With self-published books increasing and new authors emerging, how do you effectively market yourself these days?
I continue to market myself and my company the best way possible: through word of mouth. Although the self-publishing company is growing, the economy is on a decline which means us as the industry need to become more creative with our product. Gone are the days a self-publisher can put out product filled with grammatical errors and a mundane range of topics to write about. Today, the average book consumer is much wiser and demand superior product to purchase from us the self-publisher. Positive word of mouth separates the novice artist from the truly talented. Additionally, it carves a divide between those serious about their craft and those who are only in it for a temporary duration.
Do you think the industry is saturated? If so, how can quality authors stand out?
It has not become completely saturated – yet. Similar to the hip hop culture, many authors are not true students of the game and don’t know their literary history. As far as quality authors standing out, that will happen as long as refreshing, captivating work is being produced. Once the market becomes completely saturated, only those in it for the long haul will be able to outlast the “flash in the pan.”
How long have you been writing and when did you publish your first book?
I’ve been writing for a little over five years. My first title, It’s Like Butter, Baby was published under a Canadian imprint in 2004. I released my first self-published novel, Over Your Dead Body under my company, Total Package Publications in the spring of 2007 and immediately followed that with Chalk Outline Confessions earlier this year.
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Your book, Over Your Dead Body, is set for movie production. How did this come about and when can we expect to see the film?
The movie deal came about by a chance encounter with the film’s associate producer. I was doing a book signing one weekend and she purchased a copy of the book. About six months later, she contacted my publicist and the rest is history.
Tell us briefly what your new book is about?
My newest book, My Life Is A Movie is available in February 2009 and takes the reader back into time. The exact year is 1988. A time when life was simpler, yet an era being duplicated today with fashion, slang, and culture. I delve into the lives of three High School seniors, each going in separate directions of their lives. Consequently, choices are made and based on those choices, life events are forever altered to match those choices. The general theme is upbeat and action-packed, and everyone who reads the book will be able to identify with at least one of the main characters.
You are often quoted as saying, "Tell the world my name." Besides the obvious, what does this symbolize quote mean to you?
“Tell The World My Name” is my official slogan of choice. Sometimes, I interchange that with “Say What You Want, Just Spell My Name Right.” The quotes symbolize my position in the literary world. In other words, as long as you remember me whether positive or negative, you WILL remember me and acknowledge my skills. Furthermore, my presence will ultimately live on in your memory, hopefully, in a positive light.